Salon Group

L’oreal INOA is available to all Salon Group Locations

• April 9th, 2010  /  
• Posted by Erin  /  

Colouring your hair can be stressful especially if you have never done it before or feel like your hair is becoming dry and dull. However, with L'Oreal's new revolutionary colouring system many of the worries are washed away. INOA (innovation: no ammonia) is a hair colour system that is unlike the classic ammonia based colour treatments. INOA uses an Oil Delivery System that maximizes the efficiency and longevity of colouration. Since it is ammonia-free the odour is eliminated and scalp comfort is increased, this means you can say good-bye to the days of an itchy and burning scalp during the hair colour process. One main downside to classic ammonia colour system is it causes the hair to appear dull, however, L'Oreal's oil based system allows hair to maintain it's natural shine and smoothness even after multiple treatments.

The three parts to the colour process include a oleo gel, the hair colourant, and a rich oxydant. You're most likely worried that a colour system with all those benefits probably doesn't have a wide colour range. But don't fear, INOA is currently offered in 50 true-to-tone shades which includes nine different colour families, talk about selection. INOA allows you to lighten your hair colour up to 3 shades. An even colour is guaranteed from root to tip so you don't have to worry about an uneven colour job. Those unruly greys have 100% colour guarantee as well.

We are happy to be able to offer this new colour technology to our clients. Any hair colour system that is able to remove the smell, irritation, and dullness from the hair colour process is okay in our books. If you're thinking it's too good to be true we don't blame you. But we can assure it's not, so the next step is simply to come in and see for yourself. If you have any questions or concerns feel free to give any of our salons a call.